Case study · Enterprise AV · 2019 to now

From the conference room to the connected room.

Seven years of enterprise AV at a global software company: the rooms, events, standards and AI-assisted operations behind how a distributed company meets. In 2020 a good meeting meant the projector turned on. Today the rooms watch their own health, AI takes the notes, and one event reaches offices on different continents at once. Company details, people and internal data are left out on purpose. Check LinkedIn for more details.

7Years
3Continents
6Room Types
8Design References
The arc

From room fixes to a global program.

The service started as fixing and fitting out individual rooms. It grew into room standards, a company-wide meeting platform, live and hybrid events, and automated monitoring.

2019 – 2021
Standardize the room, then take it remote

Polycom and projectors → Zoom Rooms and Crestron. Daily room sweeps and walk-up support, then a fast pivot when the company went remote: Zoom training videos, required meeting passcodes and virtual all-hands. A global room naming standard, scheduling panels outside rooms, and new office builds.

2022 – 2023
Engineer the platform

Room-by-room gear → a Q-SYS and Dante DSP backbone. An event space rebuilt on Q-SYS with PTZ cameras and a laser projector, a training room refreshed with Dante audio and ceiling microphones, a boardroom refresh, and the first large offsites and town halls.

2024
Produce the moment

Meeting rooms → events, broadcast and fleet health. Hybrid engineering all-hands, hiring events on Zoom Events, fireside chats, leadership and guest speaker series, and a hackathon. A full health cleanup of the Zoom Room fleet and a digital signage security review.

2025
Scale the program

One AV lead → an expert at every site. A new multi-floor office build and an office refresh, a site expert program launched across offices, and an executive roadshow for in-person and virtual audiences in Europe and the US.

2026
Automate and anticipate

Manual checks → AI-assisted operations. A dashboard that monitors rooms, devices and service status automatically, AI agents for alerts and work intake, office moves and relocations, a signage platform update, and a refreshed AV standards guide.

Throughout
Producer for the big moments

Producer and lead AV technician for executive, hybrid and virtual events: simulive, backstage, Zoom Events lobbies and expo halls, so a town hall reaches every office as one shared experience.

Room standards

The same meeting in every room.

The goal is one meeting experience in every office. Each room type has a standard equipment set, so a meeting feels the same wherever you join it.

Huddle / focus · 2–4 seats

Neat Bar Gen 2 all-in-one with a single display. Neat Pad controller inside, Neat Pad scheduler outside.

Standard conference · 5–10 seats

Neat Bar Pro with beamforming audio. Single or dual displays, chosen by room width. Neat Pad controller and scheduler, managed as Zoom Rooms.

Large conference · 10–14 seats

Neat Bar Pro and Neat Connect with dual displays. Neat Pad controller and scheduler.

Boardroom / executive · 12–20 seats

Multi-camera video, ceiling microphone arrays, Q-SYS DSP and dual large displays. Crestron or Q-SYS touch panel with custom presets.

Training / divisible · 20–60 seats

Laser projection or displays, PTZ cameras, Dante audio and ceiling microphones. Crestron and Q-SYS control with divided and combined presets.

Event / town hall · 60+ seats

Q-SYS Core, PTZ cameras, laser projector and wireless microphones. Touch controller with automatic shutdown when the meeting ends.

Design references

Designed to the standard, not to a guess.

The industry references rooms are designed and checked against.

ANSI/AVIXA V202.01
Display image size (DISCAS)

Sets screen size from the farthest viewer and the content being shown.

ANSI/AVIXA A102.01
Audio coverage uniformity

Even sound levels for everyone in the listening area.

ANSI/AVIXA F502.02
Rack design

Rack layout, airflow and serviceability for AV equipment.

ANSI/IES/AVIXA RP-38-17
Video conference lighting

Lighting for small and medium video conference rooms.

IEEE 802.3af / at / bt
Power over Ethernet

Budgeting PoE power for microphones, panels and cameras: 15.4 W, 30 W, and 60 to 90 W per port.

HDBaseT
Video over Cat6

1080p up to 100 m over Cat5e; 4K up to 70 m, or 100 m on selected Cat6a.

NEC 210.20(A)
Circuit loading

Continuous loads kept to 80% of the breaker rating: 1,440 W on a 15 A / 120 V circuit.

Zoom bandwidth
Network per room

1080p needs 3.0 Mbps up and 2.5 Mbps down. Critical rooms and recorders are wired.

Operating practices

The habits that keep it consistent.

Room setup playbook and supplies kit

Standard install steps for Zoom Rooms and a standard adapter and cable kit, in use since 2020.

One naming convention everywhere

Every room is named site, floor, room, so it reads the same in Zoom, calendars and support tickets.

Monthly office walkthrough

Hardware check, cable cleanup (the goal is zero visible cables), clean screens and dust-free devices.

Firmware and fleet health

Upcoming Zoom firmware changes are logged automatically with their expected impact, and room status is monitored on a dashboard.

Site experts

An AV expert at each site meets weekly with AV Support, trains local support teammates, and documents configurations and best practices.

AV and AI

Running now, possible today, later.

Running now
Rooms that report on themselves

A dashboard watches room, device and service status across the fleet and flags problems before people find them. Built with Claude, Google Apps Script and a custom Zoom Marketplace app I created. The next step is predictive: spot a failing mic or display and open the ticket before the meeting starts.

An automation also logs upcoming Zoom firmware changes and how each one affects the rooms, and an AI agent brings AV tickets straight into my sprint backlog.

Possible today
Rooms designed by conversation

Describe the space and the tool drafts the design: screen size to DISCAS, mic coverage, PoE budget and an equipment list. Engineers review instead of starting from scratch. Prototyped as AV Room Assist, a Claude artifact.

Also within reach: event stages without walls through Zoom Events, and meetings that remember, with AI companions and translated captions.

Later
Stories told in the round

An event inside an immersive dome or 360° room, with projection and spatial audio surrounding the audience, so a keynote becomes something people step inside instead of watch on a screen.

Alongside it: life-size telepresence with spatial audio, and a help agent that answers questions right from the room panel.

Technology that
disappears.

The best AV is the kind nobody notices. As rooms get smarter and experiences more immersive, the job moves from keeping equipment running to designing how people connect: equally, across every site and time zone, with AI doing the routine work and people doing the human work.